I’m All Out of Hustle

by Jaime Krueger, Founder of Fill Up Your Cup

HUSTLE… A buzzword that we hear so often in entrepreneurship and that is often associated with achieving success and reaching goals and dreams. What does hustle really mean anyway? If you take a look at social media these days, it appears to mean that we run around like crazy, trying to meet short deadlines, losing sleep and missing time with our loved ones and missing out on living a life we TRULY enjoy. We are often worrying about how to “get it all done” and what others will think of the photo we shared or that post we made last night on Instagram, and who “they” think we really are.

According to the dictionary, hustle is defined as “energetic activity, as in work.” That doesn’t sound so bad right? I mean, I’m all for working hard, setting goals, and being a little bit uncomfortable at times to reach my desired result.However, hustle is also defined as “discourteous shoving, pushing, or jostling.” When you put it that way, it doesn’t sound as appealing does it? How do you measure your success? By energetically accomplishing work you love or by frantically pushing your way through work that you don’t really desire to do?

What does your “hustle” look like? Are you setting out to do the work you feel called to do, or are you hustling your way through and trying to meet someone else’s expectations of you? I encourage you to dig deep into your “WHY” for pursuing the dreams and goals you have. If you can’t get beyond 2-3 levels of depth in your why, or if you’re not feeling passionate when you are in the midst of your work, maybe consider that it isn’t YOUR dream that you’re working to accomplish at all. Yes, there will be hard days, even in doing the work you love, but it shouldn’t feel that way so often that you feel discontent and miserable. 

Who do YOU desire to become? Why? What makes your heart beat and gives you joy? Friends, I encourage you to take a hard look at your “hustle” and if you are thriving and excited in the work you’re doing, keep doing that! If not, then I ask you to reconsider and make sure that you are truly designing a life you love, and not continuing on a path meant for someone else, for the sake of the money, the approval, or simply posting on Facebook about the hustle life. You were made for MORE than just living by another person’s opinion of you or whatever your inner mean girl is saying in your head. God has created you on purpose, for a purpose. Let Him guide you out of the hustle and onto the beautiful path he has planned for you.

Feature Friday: Selena Ashley Designs

“I spent a lot of my life feeling insecure, my hope is that I can encourage others to let go of their insecurities and do what they love. I’m pretty transparent. I’m honest when it comes to my emotions and I think it is important to show people that there is beauty in your chaos.”

Selena Bender

When I first met Selena Bender, I had no idea how much we would end up having in common. I had only recently come across her work in September 2018 via Instagram, thanks to Mary Soler, owner of Space Midland. Mary featured a beautiful mural wall in her newly opened studio and creative space, completely designed and hand painted by Selena. I loved it and followed along from that day forward, often seeing her gorgeous hand lettering and creative designs around Midland and shared on social media. 

At the very first gathering for Fill Up Your Cup, Selena came to join us and I was thrilled to meet her. She is the kindest soul and most genuine heart! I didn’t get to spend as much time connecting with her one-on-one as I would have liked that day, but we were able to stay in touch and recently connected again. That is where I found out just how much we had in common, despite our very different careers and talents. This girl truly is my spirit animal. Selena is a fellow “old soul,” who is also an empath, loves her childhood memories of copying the written words of her grandmother’s notes, enjoys eating butter pecan ice cream, and has an appreciation for teacups and all things Normal Rockwell! I haven’t met many people who share those same traits, so I was floored and completely excited to connect with someone so much like me.

Selena shared more with me during our recent conversation about how the desire to hand letter her own wedding materials led to a love-affair with the artform. She later discovered that she wanted to let go of insecurities around sharing her creativity. This led her to a 365-day challenge to intentionally create and grow her confidence in her artwork and in herself, ultimately leading her to form her business, Selena Ashley Designs. Below, she shares more of her heart and soul regarding her business, her love for her customers and how she works to find balance between her passion and her day job.

What products and services do you provide? 

“Graphic design services and custom hand lettering. I hand paint wall murals, t-shirts, world globes, hand lettered prints, pretty much anything you dream up on most materials. I also teach classes and wholesale.”

Briefly share with us a little about what motivated you to start Selena Ashley Designs.

“I was getting married and wanted to hand letter all my wedding materials. But, then in 2015, I decided to start a hand lettering challenge for myself on Instagram. As an artist, you can feel insecure and I wanted to let go on that insecurity and just create. For 365, I created and posted a quote everyday, my account just continued to grow and people would request that days art. It just grew from there.”

Did you have a mentor or someone who encouraged you to start your own business?

“I can honestly say I’ve been blessed by my family and friends always encouraging me to create. It was just natural to start a business.”

How have you positively impacted your community as a result of your art? 

“I spent a lot of my life feeling insecure, my hope is that I can encourage others to let go of their insecurities and do what they love. I’m pretty transparent. I’m honest when it comes to my emotions and I think it is important to show people that there is beauty in your chaos. I teach hand lettering classes and I love to send out happy mail or do giveaways on my social media to inspire others. I’ve hand lettered motivational quotes on school and business walls.”

One of many beautiful hand-lettered quotes by Selena.

What is your favorite part about owning a creative business? 

“I love what my customers dream up. I love knowing what quotes inspire them and I love creating art that will hang in their home or that they’ve gifted to someone else. I’ve even hand lettered for tattoos. It is amazing to me that someone loved my lettering enough to keep it forever.”

What is a challenge that you’ve encountered with your business?

“I work a corporate job, so finding work life balance can be very difficult. When I get home I generally have logos to design, or wedding calligraphy just a lot of custom art. I get requests via text, email, Pinterest, Instagram, and Facebook. It can get overwhelming but so rewarding at the same time. Some weeks I may work 80 hours. When I know I have a big to-do list, it is really difficult to take time for myself, there is guilt in pausing and relaxing. I always feel like I have to multi-task.”

What is the best piece of advice you have been given?

“Don’t overwork yourself because you are afraid of saying no and don’t take less than you desire if people don’t see the value in your work. When I’m feeling really stressed I like to journal. I learned it from the Artist’s Way. Mind dumping can be so helpful to let go of frustrations. Just learn to pause, even when you think you don’t have time, make time for it.”

What encouragement would you offer to a woman who is pursuing a dream of hers?

“Never stop learning. Continue to grow and challenge yourself, however, you don’t always have to say yes. The quote, just say yes and you’ll figure it out anyways, this can be true, but make sure by saying yes to one thing, you aren’t saying no to something you would have loved to do.”

Do you have a favorite inspirational or motivational quote?

My business is built on motivational quotes. I honestly can’t just pick one. “Rest time is not wasted time;” “Learn to embrace the mess, perfection is overrated.”

If you are ever looking for inspirational quotes to share, I have them available on all my social media channels – Instagram, Facebook, Pinterest and my website www.selenaashley.com

Thank you Selena for sharing your heart, your talent, and for being an amazing example of chasing passion, despite the challenges. We are so blessed to have you in our community!

You can follow Selena on Instagram @selenaashley_designs and on Facebook @selenaashleydesigns .

Feature Friday: Anne Marie Fox – Holistic Beauty at Aura

Anne Marie Fox, Aura Organic Beauty

Not only is Anne Fox an expert in holistic beauty, but she holds many certifications in Reiki, along with the roles of busy mom and wife. She is a warm and calm soul that radiates joy and passion when she shares her heart for holistic beauty and wellness. Anne has an incredible story full of adventure, starting in her home country of Ireland and continuing to the U.S. and even London, U.K. for specialized training before she began working on luxury cruise ships to provide specialized spa services while sailing the world earlier in her career. 

She found joy in forming amazing relationships with her ship mates while on her world travels, and overcame the many fears that come along with being away on your own for months at a time, helping her to build strong confidence. Anne strongly values her family and loves forming lasting relationships with her clients. She is also a certified Reiki master trained in Usui, Karuna, and Holy Fire®️ practices. She has years of expertise and currently provides her amazing range of beauty services in Midland at Aura Organic Beauty located at 128 Ashman Circle. Anne lives in Midland with her husband, Justin, and two children. Today, she shares some of her story, her passion for holistic beauty and how self-care affects her and each of her clients lives in positive ways.

What products or services do you provide? 

A range of face & body treatments including, holistic therapeutic massage, aromatherapy, Himalayan salt stone massage, Indian head massage, signature Reiki massage, organic skin care, anti-aging facials & more!

Briefly share a little about what motivated you to start working in the holistic beauty industry? 

I felt that it was my time. I have been in the industry since 1997. I trained in Ireland at Roberta Mechan International College of Beauty. I worked at Roberta’s cosmetic surgery and beauty clinic in Belfast for several years, when I decided to travel while still in my profession. I traveled to London to train with Steiner Trans Ocean preparing to work aboard luxury cruise ships for 2 years. I moved to the States and worked for Douglas J. Aveda Institute in Okemos for 4.5 years before moving to Midland. I really just wanted to keep the high standard I have been trained to incorporated into my own business. So all of that and continuing education led me to go out on my own!

Did you have a mentor or someone who encouraged you to start your journey in holistic beauty?

My mum! She encouraged me to train in beauty therapy and was with me the day I interviewed to get into school. Later, I received my Usui and Karuna Reiki Master certifications while working with Ways to Wellness, also located in Midland, as well as my Holy Fire®️ III Master certification with William Lee Rand.

How have you positively impacted your community as a result of the beauty services you provide? 

When guests come to me, they have a place to let go and relax, feel taken care of and feel peaceful within. I feel that ripples into their families, work and social life. Everyone needs that from time to time.

What is your favorite part about being in charge of your own schedule?

Definitely being able to spend more time with my family! I also get to do what I love and what I’m passionate about!

What challenges have you encountered in your business and how do you work through them?

I think it takes a lot of courage to run your own business but if you believe in yourself you can overcome any challenge. Never give up! It can be easy to take care of everyone else and not take care of yourself. Learning to take care of myself through practices like Reiki, yoga, and meditation helped me find balance and healing.

What is the best piece of advice you have ever been given?

Change the way you look at things and the things you look at change. Focusing on the positive has helped me see more positivity in every day.

What encouragement would you offer to a woman who is pursuing a dream of hers, in business or another area? 

To always believe in yourself and to reach out to others if you need help, and also to take care of yourself first.

Do you have a favorite inspirational quote that you identify with?

I have many! My favorite one right now is, “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.” -Marianne Williamson

You can coordinate services with Anne by visiting auraorganicbeauty.com and booking online. Aura Organic Beauty is located at 128 Ashman Circle, Midland, Michigan. Thank you Anne for bringing your talents and expertise to our community and helping others find wellness through amazing self-care services!

No Rain, No Flowers

I went to an event recently that was rescheduled from a previous date, due to our glorious Michigan winter weather. Of all of the women who had committed to attend as guests, all of them were unable to make it on the new date due to previous commitments and conflicts. It was so hard to know that this event wasn’t going to turn out as planned, despite the heart and preparation that went into making it happen. We really wanted this to be a meaningful and beautiful event.

Managing disappointment in today’s world can be so hard! It seems like everything is centered around instant gratification and it can be easy to forget that it isn’t always to get what we want, right when we want it. I think we can all look back at some moments of our lives where we are probably glad that things didn’t work out the way that we wanted them to at that moment.

I just have to share that the rescheduled event turned out to be an AMAZING experience, despite the initial “disappointment” that came along with the lack of attendees. All of the women who had planned and prepared for this event came together and made something beautiful anyway! We were gathered, in community, and we shared more of our stories, our struggles, and we shared some laughs and snacks too. It felt so good to know that we weren’t alone in the joys and the difficulties of building businesses and dreams.

I’ve looked back on the disappointing moments of “missing out” on the job I wanted so badly, the home we thought we wanted, the vacations we couldn’t take, and the list goes on. All of that doesn’t even begin to compare to the yearning I had to become a mom. That is by far the hardest thing I’ve had to wait for over the last six and a half years. I spent so much time focusing on what I didn’t have, that I missed out on embracing the joy that comes from all of the things in life that were going really well. A couple of those things being the chance to grow within and expanding my own community of amazing women, too!

All in all, while my path hasn’t gone the way I expected, it has gone the best way. If we don’t learn to embrace the rain that we are sent, we can’t learn to appreciate the beautiful moments that bloom because of that rain, in each season of our lives.

Feature Friday: Samatha Miller – Kalon Salon

“If you are unhappy and have dreams, stop dreaming and start doing. Nothing happens without a little action.”

Samatha Miller, Owner of Kalon Salon

Samatha Miller opened her private salon studio, Kalon Salon, in June 2016. She highly values her clients personal needs and provides them with the best in customer experience and hair services. She is a ‘Born This Way’ color specialist, and holds the impressive title of Redken Artist, earned through proving her skills and talent, along with completing a rigorous training program. She is always seeking to improve and learn new techniques and feels most creative with precision cutting and customized color.

From the moment you meet Samatha, you can feel her passion and energy. Not only does she own Kalon Salon, in Midland, but she also private pitching coach for girls softball in Bay City! This woman loves her work and that genuine passion came through when when we met over coffee to discuss her journey to becoming a hairdresser and opening her own salon. This week, Samatha shares more details of that journey and the joys and challenges that come along with owning a business and building her dreams.

Briefly share a little about what motivated you to open Kalon Salon.

Samatha: I have been a licensed hairdresser for about 10 years. I have worked as an employee and a renter in salons throughout those years. In the summer of 2015, I lost my father to suicide and this caused a dramatic change in my perspective on everything. I almost left the hair industry. I was encouraged, mostly by Justin, to open a studio space where I could work independently. This has allowed me to focus on creating greater connections with my clients and I wouldn’t trade that for anything.

Did you have outside encouragement that helped you to make the decision to start your own business?

Samatha: I actually looked up the definition of ‘mentor’ because it has been a hot word lately, especially in the Podcasts I listen to… a mentor is an experienced or trusted advisor. I am not sure I have had just one or a limited number of mentors in my life. I believe that everyone I meet has experience I can learn from. Every person, no matter their age, background, or life, has experience and expertise in something. The key to that is always to remember that the expert is no longer an expert if they stop learning or growing. 

How have you positively impacted your community as a result of your talents? 

Samatha: I actually presented this question to a few clients for feedback. The answers I received included: “You make me feel beautiful every time I sit in your chair,” and “This is one of the only places for me to relax.” Our mission as professionals is to make you feel better about how your hair looks and we want to you feel a little less stressed while you are in our chair. I have also assisted with a work placement program, donating professional product and my services to men and women to get them ready for job interviews, and educate them on best practices for haircare maintenance. 

What is your favorite part about running your own private salon? 

Samatha: The biggest difference is the privacy you get in the stand alone studio. The space feels a little safer than a traditional salon because there isn’t concern of who might overhear and I notice clients are more willing to let their guard down. I love the ability to let someone talk the whole time they are in my chair so they can get everything off their chest. On the other hand, the privacy of the studio gives clients the quiet space they really need, when that is desired or necessary. 

What has been a difficult challenge you’ve experienced running your salon and how do you work through it?

Samatha: The biggest challenge about running a business is not letting it run my life. It is still an every day struggle to try to find balance between working behind the chair, keeping my business organized behind the scenes, running my softball coaching business, keeping up with client and student communications and still trying to find time to spend at home with Justin. My clients that know me well, joke often about whether or not I ever take any time at home. The truth is, I have yet to overcome this challenge. I am working on it and I believe as a business owner this is a challenge you are always fighting in some form.

What encouragement would you offer to another woman who is pursuing a dream of hers?

Samatha: I will say what I say to a bunch of softball girls, “Stop thinking and just do it!” The only good that thinking does, is keep us where we are. If where you are is your goal, more power to you. I am happy for you. If you are unhappy and have dreams, stop dreaming and start doing. Nothing happens without a little action. I know it is scary but what isn’t? That is life sister. Life is scary. As women, we need to stop holding ourselves and others back. When one of us can rise, we can all rise together. Let’s spread the love and support. 

What is your favorite inspirational or motivational quote? From whom?

Samatha: I don’t have one favorite quote, but I share quotes that resonate with me in my Instagram captions, so if you want more, follow me there! One that I have written on a post-it to refer back to regularly is, “Put your a** where your heart wants to be.” I don’t remember where this came from, so I can’t give credit, but it is a reminder to me that life is full of choices and I choose almost everything in life. One choice leads to another, which leads to another. If you find yourself somewhere that makes you unhappy, put yourself somewhere else. Find where your heart desires to be and make that happen.

Readers — let me just say, “Wow!” I told you Samatha’s passion would come through in her story! This is a woman who has decided to honor her calling. I love her desire to uplift and support other women in the community and in the salon chair, all while helping young girls to be empowered to do their best on the softball field and in their own lives. Thank you for being an inspiration to our community, Samatha!

If you would like to connect or follow Samatha, you can find her on Facebook and Instagram @samathajhair . You can also find her on the web at samathamiller.com

Feature Friday: Avodah Studio

“Every client is different and every business is different and it’s so important for them to feel like they matter… because they do!”

Marie Hickerson is a passionate woman with strong faith and a warm smile that lights the room. She started her business after feeling a strong pull to start her own web design company after earning degrees in graphic design and falling in love with creating visual appeal and helping businesses grow their presence. A lover of the outdoors and a frequent flyer of the local favorite, Live Oak Coffeehouse, Hickerson often enjoys spending time working in the community and making genuine connections — an important key to running her successful business.

Marie shared with me recently that her entrepreneurial journey really began after she held a position in healthcare as a forms designer. She knew she loved design work, but didn’t have the self-confidence to pursue her own business in that area until encouragement came from her husband and several other supporters, who validated her great talent and eye for design. In this week’s feature, Marie shares more with us about her journey to business, how she gained confidence, and how she strives to provide a personal touch in serving each one of her clients.

What products or services do you provide? 

Marie: Website Design and Development, SEO (search engine optimization), Website Managed Hosting, as well as digital marketing with a focus on Facebook and Google Ads. 

What motivated you to start a business in Web design?

Marie: “Ever since I started taking classes to earn my bachelor’s degree in Graphic Design, I had this pull to one day own my own business. I think the more experienced I gained the more confidence I had in myself and my ability to go on my own. That and along with my strong faith and belief that God would be by my side every step of the way.”

Did you have a mentor or someone who encouraged you to start your own business?

Marie: “First I have to say I am very fortunate to be surrounded by so many positive people in my life who are very supportive and encouraged me on my adventure to start my own business. My all-time number one support system is my amazing husband. He is always behind me 100% and continues to encourage me every step of the way. Then, my sister-in-law who started her own business before me, River Valley Laser Engraving, encouraged me and was such an inspiration as another woman who had faith to take a chance and start her own business. And last but not least, is this super awesome guy, Daniel [Terhune], that I worked with and who now, among many other things, manages at one of my favorite coffeehouses (Live Oak). He was and still is an amazing mentor.”

How have you positively impacted your community with your services? 

Marie: “Well, that is a very humbling question because I strive to do more in the community and am seeking new ways to help and be more involved. I love to help other businesses in the community with their online presence and truly get a lot of joy when I receive positive feedback from clients saying how much they appreciate all I have done for their business.”

What is your favorite part about what you do? 

Marie: “Honestly, my favorite part about running my business, besides getting to work from home or my favorite coffeehouse, is the time I get to take with my clients. I am not on anyone else’s clock so I can slow down and get to know my clients and what they need for their business. Every client is different and every business is different and it’s so important for them to feel like they matter…because they do! #doingbusinessmyway”

What is a recent challenge you have encountered and how did you overcome it? 

Marie: “I think there have been several challenges I have had to overcome. So I will focus on my most recent one, which is feeling a lack of connection at times. While it is awesome to work from my home office and not have to drive on snowy roads to get to work, I also do not have the comradery you get with coworkers when working for a business. That is one of the reasons you can find me working from Live Oak Coffeehouse somedays. It’s good to get out and join the community.”

What is the best piece of advice you have ever been given?

Marie: Three simple words….”You Are Enough.”

What encouragement would you offer to a woman who is pursuing a dream of hers?

Marie: “Don’t get in the way of yourself. I think sometimes we can be our own worst critic… worrying and stressing that we can not accomplish our goals and dreams. Follow the advice you would give to another woman in your situation and know that you are enough.”

Do you have a favorite inspirational or motivational quote that speaks to you?

Marie: “I have a love for inspirational quotes…so I have many favorites. But this particular quote is my favorite from a business aspect…”

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” – Steve Jobs

Avodah Studio is based in Midland, Michigan, and was established in September 2016. You can find Avodah on Facebook and Instagram @avodahstudio and on the web at https://avodah.studio. To contact Marie for business inquiries, you can reach her via phone at 989-486-8394.

Thank you Marie, for sharing your story and expertise with us! We are so grateful to have you and your talent in our community!

The Attitude of Gratitude




  1. the quality of being thankful; readiness to show appreciation for and to return kindness.

Does anyone else feel SO ready for winter to be over with? I know I am, and if we’re being honest, I have been done with winter since mid-January. Once the “magic” of the holidays fade and the twinkling lights come down and the daily grind returns, the joy fades and the grey sets in, both outdoors and in mood.

I have worked diligently to become more positive and improve my health and my mindset over the last 2 years and I am so proud of what I have accomplished. However, since I am being honest today, I can share that I struggle with seasonal affective disorder (SAD), on top of a history of depression and anxiety. Even while life is good, SAD can sneak in and make you feel otherwise. It can rob you of joy and make even the smallest issues seem like a mountain to climb.

This year, my SAD has been in full-swing and it has taken a toll on me mentally and emotionally. I know that I am not alone in this, as many of my clients pursuing better health are feeling challenged emotionally and mentally lately too. It has been a dark time, even though I really do have so much to be grateful for. There is so much joy in each day, even in the smallest ways, but it can be hard to see when SAD or depression sinks in.

When we don’t see the sun, it feels dim and dark. In reality, the sun is always shining, it’s just hidden by the clouds. It’s the same way with finding joy. There is some in each and every day, but we can’t always see it when it’s hidden behind the negative things that are weighing us down. I’m learning that I personally have to CHOOSE JOY. I have to seek it out and practice daily gratitude, on purpose, in order to keep the “sun shining” in my own world. Beautiful things happen when we allow the other parts of life to be acknowledged and shine through.

Speaking in my own experience from this past weekend, I had to confront some disappointment and CHOOSE JOY. I absolutely loved spending time connecting at our Fill Up Your Cup monthly social event, but felt like it went by so quickly and was over before I knew it! Instead of focusing on the amazing connections made, I focused on the disappointment of going back to everyday life instead… and friends, I felt really low. It felt like I had just gotten started and then the fun was over! I work from home, so I spend a lot of time by myself, and that is SO hard for me some days. SO, after this event was done, I found myself already missing the joyful “high” that comes from community, connection, laughter, and great conversation. I felt deflated.

Despite that low, my husband supported me and encouraged me through it all. Thank goodness for having a strong and positive support person! Sunday night, I told myself that I needed to focus on all of the greatthings that happened during the weekend. When chose to do that, there was a shift – it was a shift in my heart and mindset. I realized (yet again) that I have so much to be grateful for.

I chose to look at it this way… There is an amazing group of women who have trusted in my dream of community and they have joined me and lifted me up through their gratitude. How awesome is that?! The more I focused on that, I started finding joy in thinking of their kind words and their expressions of appreciation for creating a place for them to gather and connect. That is an incredible feeling and I often wonder why I overlook moments like that! So, it is my goal for this year, to keep CHOOSING joy and practicing an “attitude of gratitude” each day.

My goal in sharing all of this is really just to help you know that if this sounds like you, you are NOT alone. The more we share our stories, the more we help others realize that they too, are not alone. Even if it isn’t about depression, but something else going on in your life, know that someone else has been there too. We are more alike than we are different and more connected than we often realize.

You are seen. You are heard. You are loved. It doesn’t matter what darkness is closing in or how it may seem, you are not alone. The sun is always shining, but know that sometimes other things may be clouding our vision and our hearts, so we are unable to see it at the time. I encourage you to CHOOSE joy – seek it out and practice gratitude on purpose. Start each day with a grateful heart and practice this daily until it turns into a habit. It’s amazing how much more the sun shines when we give it a chance to peek through the clouds.