Feature Friday: Anne Marie Fox – Holistic Beauty at Aura


Anne Marie Fox, Aura Organic Beauty

Not only is Anne Fox an expert in holistic beauty, but she holds many certifications in Reiki, along with the roles of busy mom and wife. She is a warm and calm soul that radiates joy and passion when she shares her heart for holistic beauty and wellness. Anne has an incredible story full of adventure, starting in her home country of Ireland and continuing to the U.S. and even London, U.K. for specialized training before she began working on luxury cruise ships to provide specialized spa services while sailing the world earlier in her career. 

She found joy in forming amazing relationships with her ship mates while on her world travels, and overcame the many fears that come along with being away on your own for months at a time, helping her to build strong confidence. Anne strongly values her family and loves forming lasting relationships with her clients. She is also a certified Reiki master trained in Usui, Karuna, and Holy Fire®️ practices. She has years of expertise and currently provides her amazing range of beauty services in Midland at Aura Organic Beauty located at 128 Ashman Circle. Anne lives in Midland with her husband, Justin, and two children. Today, she shares some of her story, her passion for holistic beauty and how self-care affects her and each of her clients lives in positive ways.


What products or services do you provide? 

A range of face & body treatments including, holistic therapeutic massage, aromatherapy, Himalayan salt stone massage, Indian head massage, signature Reiki massage, organic skin care, anti-aging facials & more!

Briefly share a little about what motivated you to start working in the holistic beauty industry? 

I felt that it was my time. I have been in the industry since 1997. I trained in Ireland at Roberta Mechan International College of Beauty. I worked at Roberta’s cosmetic surgery and beauty clinic in Belfast for several years, when I decided to travel while still in my profession. I traveled to London to train with Steiner Trans Ocean preparing to work aboard luxury cruise ships for 2 years. I moved to the States and worked for Douglas J. Aveda Institute in Okemos for 4.5 years before moving to Midland. I really just wanted to keep the high standard I have been trained to incorporated into my own business. So all of that and continuing education led me to go out on my own!

Did you have a mentor or someone who encouraged you to start your journey in holistic beauty?

My mum! She encouraged me to train in beauty therapy and was with me the day I interviewed to get into school. Later, I received my Usui and Karuna Reiki Master certifications while working with Ways to Wellness, also located in Midland, as well as my Holy Fire®️ III Master certification with William Lee Rand.

How have you positively impacted your community as a result of the beauty services you provide? 

When guests come to me, they have a place to let go and relax, feel taken care of and feel peaceful within. I feel that ripples into their families, work and social life. Everyone needs that from time to time.

What is your favorite part about being in charge of your own schedule?

Definitely being able to spend more time with my family! I also get to do what I love and what I’m passionate about!

What challenges have you encountered in your business and how do you work through them?

I think it takes a lot of courage to run your own business but if you believe in yourself you can overcome any challenge. Never give up! It can be easy to take care of everyone else and not take care of yourself. Learning to take care of myself through practices like Reiki, yoga, and meditation helped me find balance and healing.

What is the best piece of advice you have ever been given?

Change the way you look at things and the things you look at change. Focusing on the positive has helped me see more positivity in every day.

What encouragement would you offer to a woman who is pursuing a dream of hers, in business or another area? 

To always believe in yourself and to reach out to others if you need help, and also to take care of yourself first.

Do you have a favorite inspirational quote that you identify with?

I have many! My favorite one right now is, “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.” -Marianne Williamson


You can coordinate services with Anne by visiting auraorganicbeauty.com and booking online. Aura Organic Beauty is located at 128 Ashman Circle, Midland, Michigan. Thank you Anne for bringing your talents and expertise to our community and helping others find wellness through amazing self-care services!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s