Feature Friday: Sweet Beets Floral

Sam Schlicker, Owner of Sweet Beets Floral

“There’s something about taking a step – you don’t have to be ready to run, it’s okay if you don’t know the step after that… it’s one step. I really view my life and business as taking one step at a time.”

Sam Schlicker is a fun, outgoing and driven small business owner in Michigan’s beloved Great Lakes Bay region. She recently opened Sweet Beets Floral in January 2019 and is taking off to new heights due to her amazing talent and experience in creating unique and thoughtful floral designs. Also the wife of a farmer, Sam teams up with her husband, Josh, to create a life they love and live out their dreams, both on the farm and in the flower studio.

I had the privilege of meeting Sam at our January social premier for Fill Up Your Cup and it’s clear that she has a passion for helping others celebrate life’s big moments by creating memorable details. Kind and authentic in nature, Sam makes it easy to spark conversation and highly values her clients’ dreams and visions. Sam shares with us a little of the background and heart behind what got her started in the floral design business, some valuable lessons learned and great advice she has been given along the way.

Q: What services does Sweet Beets Floral offer?

Sam: “Sweet Beets Floral is a wedding and event floral design business that commits to providing heartfelt floral designs inspired by nature for your life’s biggest celebrations. Using real flowers, I design bridal bouquets, bridesmaid bouquets, centerpieces, boutonnieres, corsages, arbors, and so much more. I use nature as an inspiration and expand my clients color palettes to create romantic floral designs. I also flower for baby showers and bridal showers!”

Q: What motivated you to start a floral design business?

Sam: “Here’s a cliff notes version: My hearts desire to become a floral designer changed my entire life. I wholeheartedly believe I was placed on this earth to be a floral designer and run a business. I feel called to do it – and sharing my story along the way is a piece of my purpose here.”

Q: Who has been an important mentor or influence in starting your business?

Sam: “Oh my! There are a lot of people in my life who have been cheering me on from the very beginning of this journey! My husband Josh has been a big part of that. It’s important to believe in yourself, but to have someone remind you when things get tough that you can do anything is a game changer!”

Q: How have you positively impacted your community since opening Sweet Beets?

Sam: “A big piece of my heart and mission behind Sweet Beets Floral is to inspire and encourage others to build a life they love. Following your dreams is such a joy in life, and I hope sharing bits of my dreams has motivated others to do the same.”

Q: What is your favorite thing about the floral design business?

Sam: “Client meetings! There is nothing better than chatting with a bride about her wedding flowers! It really is a fun conversation and I am truly just as excited as my clients for their wedding day. I work hard to ensure their vision comes true for one of their life’s biggest celebrations! And of course – making their bridal bouquet knowing they’re going to carry it down the aisle to their best friend is an added bonus!”

Q: What is a challenge you’ve faced in running your business and how did you handle it?

Sam: “I believe in being honest, and honestly – hearing that a bride went with another floral vendor was tough in the beginning. Sometimes it’s hard to close a sale, and other times my heart knew it just wasn’t a good fit. When I changed my mindset to think “each client I have, is meant to be my client” is when my 2019 and 2020 lineup turned into more than I could’ve ever hoped for!”

Q: What’s the best piece of advice you’ve been given?

Sam: “I attended a workshop last year, and I’ll never forget the host saying “When it feels right, just take a step.” There’s something about taking a step – you don’t have to be ready to run, it’s okay if you don’t know the step after that… it’s one step. I really view my life and business as taking one step at a time.”

Q: What encouragement can you offer to another woman who’s pursuing a dream in business or another passion?

Sam: “Be true to who you are! I think too many of us often hide our light and our talents because of fear. When you step out and show up as you are you will notice a tremendous difference!! And definitely simplify your goals – starting a business is NO JOKE so break down your goals into simple tasks. It will help you overcome any fears and you’ll find you have more momentum! Oh, and don’t be scared to ask questions or reach out to people you can learn from!”

Q: What is your favorite inspirational or motivational quote?

Sam: “No one is you and that is your power” – Unknown.

“It’s really important to remind ourselves that we all are created differently and have a grand variety of talents and skill sets that make us each unique.”


If you are interested in connecting with Sam, you can find her on Facebook and Instagram by searching @sweetbeetsfloral. If you’d simply like to chat, or find yourself interested in starting a small business, or would like to collaborate in any way, please reach out via email: sweetbeetsfloral@gmail.com.

Thank you Sam, for sharing your heart and inspiring all of us to pursue more of our talents and passions. We cannot wait to see the amazing things you’ll continue to do in your business and in the surrounding communities.

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